Case Study: Empress Mills achieves 403% sales growth with Door4’s e-commerce web development

Empress Mills drives 403% sales growth with Door4

Empress Mills, a manufacturer of sewing threads and haberdashery, needed to replace its limited and labor-intensive Actinic Catalog e-commerce system to support business growth and meet increasing customer demand. They engaged the vendor Door4 to help them develop a more sophisticated online store on a suitable platform.

Door4 implemented a solution using the WooCommerce platform for WordPress, creating two distinct websites for retail and wholesale customers. This provided Empress Mills with a flexible, integrated system for managing products and content. The new website delivered a 403% sales growth, a 1000% increase in traffic, and year-on-year sales growth of 35-55%, while also providing significant SEO benefits and a more efficient operational tool for the business.

Empress Mills