Case Study: Empress Mills achieves profitable e-commerce growth with Door4

Empress Mills boosts paid growth in 3 months with Door4

Empress Mills, a fabric and haberdashery retailer, faced the challenge of translating its strong organic search presence into sustained and profitable e-commerce growth without compromising its existing market share. They partnered with Door4 to develop a paid media strategy that would act as a complementary growth engine in a competitive, margin-sensitive market.

Door4 implemented an agile strategy centered on Google's Performance Max campaigns, supported by continuous feed optimization and A/B testing. This approach successfully scaled paid reach while protecting organic visibility. The results were a sharp improvement in performance within three months, leading to sustained year-on-year growth, strong return on ad spend (ROAS), and established sector leadership for Empress Mills.

Empress Mills