Case Study: EGO Power+ drives engagement and sales with Door4's interactive battery calculator

EGO Power+ drives 4,719 battery calculator uses in 6 months with Door4

EGO Power+, a high-performance cordless outdoor power equipment brand, faced the challenge of providing potential customers and dealers with clear information on battery requirements for their new Z6 mower. They partnered with Door4 to create a resource that would answer these questions and support sales and customer service efforts across their UK and European territories.

Door4 designed and developed an interactive battery calculator tool integrated with Google Maps API. This solution allowed users to easily calculate their required battery power by inputting lawn size, including the ability to draw their lawn's shape on a map. The tool was highly successful, engaging 4,719 users in six months. Most notably, 58% of these users then took the secondary action to find a stockist, directly driving sales.

EGO Power+