Case Study: COSAC achieves consistent revenue growth with Door4

Cosac achieves above-target ROAS with Door4

The Compliance & Skills Academy (COSAC) approached Door4 with a challenge to overhaul their underperforming Google Ads campaigns. Their paid media efforts were struggling with inconsistent return on ad spend and lead quality across multiple training products, compounded by limited conversion tracking and a lack of confidence in the channel's profitability.

Door4 restructured the entire paid media account from the ground up, focusing on campaign segmentation and using proxy metrics for performance while tracking was resolved. This disciplined, data-led approach, supported by new performance dashboards, achieved above-target ROAS year-on-year without increasing media spend. Door4 successfully made paid media a reliable, revenue-generating channel for COSAC, rebuilding client trust and delivering consistent growth.

Cosac