Case Study: Chillblast boosts conversions and preserves SEO visibility with Door4's migration support

Chillblast boosts conversions by 131% with Door4

Door4 was engaged by Chillblast to mitigate SEO risks during a necessary re-platforming away from a legacy system. The customer faced persistent instability issues, including checkout failures, that were directly harming conversion rates and restricting business growth.

Door4 implemented a meticulous SEO migration strategy, focusing on precise redirect mapping, structured data preservation, and comprehensive audits. This solution preserved SEO visibility and resulted in an 80% week-over-week increase in organic revenue and a 131% boost in conversion rates for Chillblast. Door4's work also delivered a dramatic 17.5x improvement in crawl budget efficiency.

Chillblast