Case Study: Forbes Solicitors achieves higher-quality legal enquiries with Door4

23 Essex Street reduces cost per lead with Door4 through paid media optimisation

Door4 worked with Forbes Solicitors, a UK law firm, which was facing challenges with its paid search campaigns. The campaigns were cluttered with overlapping keywords, leading to high costs per click and low-quality leads. An impending website migration added urgency for Door4 to streamline the account and shift the focus from quantity to quality in lead generation.

Door4 executed a proactive restructuring of the paid media account, eliminating redundant keywords and focusing on high-value terms. They implemented precise audience segmentation and enhanced reporting to track key metrics. This strategic shift resulted in a reduced cost per click and cost per lead, significantly improving the quality of legal enquiries and delivering a higher ROI for Forbes Solicitors.

23 Essex Street