Case Study: Forbes Solicitors achieves stronger organic visibility and traffic with Door4's SEO migration

23 Essex Street preserves rankings and boosts organic traffic with Door4

Forbes Solicitors, a nationally recognised UK law firm, faced the challenge of migrating its website without jeopardizing its search engine performance. The existing site had legacy SEO issues and a complex structure that hindered users and search engines, making a seamless transition critical to avoid commercial consequences. They partnered with the performance marketing agency Door4 to manage this SEO migration.

Door4 implemented a strategy that began with comprehensive technical and content audits to plan a risk-free migration path. Their approach included meticulous redirect mapping, site architecture redesign, and on-page optimizations, all supported by clear stakeholder alignment. The result was a stable migration for Forbes Solicitors that preserved rankings and directly increased organic traffic, strengthening their digital authority and improving lead generation without any post-migration performance dip.

23 Essex Street