Case Study: New Jersey Institute of Technology boosts its digital presence with DOOR3

NJIT launches a streamlined site with DOOR3, mapping 50 bricks and 26 pages

The New Jersey Institute of Technology (NJIT) sought to elevate its profile and attract higher-quality applicants but was hindered by a fragmented and outdated digital presence. Each college and program had its own disconnected website, creating a confusing experience that did not reflect the institution's quality. NJIT engaged the digital agency DOOR3 to create a cohesive structure and a streamlined site that would drive prospective students to essential information and demonstrate the value of an NJIT degree.

DOOR3 implemented a solution featuring a topic-based mega-menu with promotional callouts and a flexible system of content "blocks" for efficient page creation. They also developed a robust major and degree finder tool using Vue and Elasticsearch to help prospective students explore programs and career outcomes. This redesigned web presence provided NJIT with a dynamic and goal-oriented site worthy of a prestigious institution, emphasizing strategic calls-to-action and organized around user needs. DOOR3 delivered a prioritized roadmap to continue growing the college's digital reputation post-launch.

New Jersey Institute of Technology (njit)