Case Study: Texas College Savings Plan & Texas Tuition Promise Fund achieves 18% enrollment growth with Door Number 3

Texas College Savings Plan & Texas Tuition Promise Fund boosts enrollments 18% with Door Number 3

The Texas College Savings Plan and Texas Tuition Promise Fund faced increased competition from numerous new 529 plans, many backed by well-funded private banks. Their challenge was to boost enrollments, increase awareness, and demonstrate long-term value to stand out in the crowded market. They partnered with the vendor Door Number 3 to address this.

Door Number 3 implemented a targeted direct-response digital campaign, using conversion data to build precise user personas and reach the right prospects. They also created an experiential "kids’ career fair" activation to make the brand promise tangible. This strategy led to an 18% year-over-year increase in enrollments, click-through rates that were double the industry average, and 65% of total enrollments being tracked to the digital campaign. Door Number 3 successfully bridged digital efforts with a real-world experience to deliver these results.

Texas College Savings Plan & Texas Tuition Promise Fund