Case Study: Baylor Scott & White Health achieves a 12% brand lift with Door No. 3

Baylor Scott & White Health lifts brand equity 12% with Door Number 3

Baylor Scott & White Health, Texas's largest not-for-profit healthcare system, faced the challenge of differentiating itself in a confusing industry. They wanted to prove they were a patient-first challenger brand and shift perceptions away from the typical healthcare maze. They partnered with vendor Door Number 3 for a creative campaign and messaging strategy to address this.

Door Number 3 developed a full-funnel campaign that shifted the messaging to talk with patients instead of at them. The solution used real stories across various health services and was delivered via OOH, TV, print, and social media across Texas. This strategy successfully empowered Texans and led to a 12% increase in brand equity for Baylor Scott & White Health.

Baylor Scott & White Health