Case Study: Unlimit Health achieves a bold new charity brand identity with Door 22 Creative

Unlimit Health rebrands in a tight timeframe with Door 22 Creative

Unlimit Health, an international health charity working to end parasitic disease, faced a significant challenge with its previous identity as the Schistosomiasis Control Initiative (SCI) Foundation. The old name was difficult to understand and no longer reflected the full scope of their mission, while the visual brand was restrictive and lacked creativity. They commissioned Door 22 Creative to deliver an ambitious rebrand that would align with their new five-year strategy and focus on health equity.

Working to a tight timeframe, Door 22 Creative developed a complete new identity, including a playful and bold logo that visually represents a parasite within a water droplet. The solution encompassed brand development, a new strapline, comprehensive guidelines, and a full suite of organisational assets. The result was a refreshed brand that creatively interpreted the charity's refined positioning, successfully securing internal and external buy-in and providing a strong new identity for the organisation's future.

Unlimit Health