Case Study: The Handbook Group refreshes its brand and website with Door 22 Creative

The Handbook Group boosts demo bookings with Door 22 Creative and launches WCAG AA website

The Handbook Group, an innovator in digital staff communications, needed to refresh its brand to be more confident and versatile following its expansion into multiple industries. It also required a clear brand architecture for its growing product suite and a new website to showcase its platform and drive demo requests. They partnered with Door 22 Creative for branding and website services.

Door 22 Creative evolved the company's recognizable logo into a modern file icon and introduced a bolder color palette and distinctive brand elements. They designed and built a new WordPress website with clear user journeys focused on conversion. The result was a refreshed identity that positions The Handbook Group as a confident leader, with a flexible brand architecture for future growth and a website that acts as a strong conversion tool, receiving positive feedback from customers.

The Handbook Group