Case Study: SPANA raises record-breaking appeal response with Door 22 Creative

SPANA surpasses fundraising targets by 12% with Door 22 Creative

SPANA, a charity that provides free veterinary care to working animals in developing countries, faced the challenge of creating a direct mail appeal to raise urgent funds and awareness about the devastating donkey skins trade. Their annual summer appeal is a key income generator, and they needed a sensitive yet impactful pack from vendor Door 22 Creative to engage existing supporters and drive donations for this urgent cause.

Door 22 Creative developed a solution with a strong, urgent campaign brand and a stripped-back design that centered on the story of a rescued donkey named Anakosha. They used carefully considered imagery and language to convey the gravity of the issue without being unnecessarily graphic. The resulting direct mail pack was highly successful, surpassing all KPIs and exceeding its cash income target by 12%, which was a 10% increase on the previous year. Door 22 Creative's approach generated a record-breaking response rate for SPANA.

SPANA