Case Study: SPANA refreshes its annual review to engage donors with Door 22 Creative

SPANA refreshes annual review with Door 22 Creative for donors and supporters

SPANA, an international animal charity, commissioned Door 22 Creative to refresh their annual review. Their challenge was to improve impact reporting to better communicate with their existing audience and engage new supporters, specifically through more engaging use of data, infographics, and case studies.

Door 22 Creative developed a solution that heroed SPANA's superb photography and strong brand identity to tell a compelling story about their work across many countries. The vendor created supporting infographics and illustrations in the brand style to bring statistics to life, resulting in a document that successfully communicated the charity's yearly successes to donors and supporters. The Director of Communications noted that the new publication resonated with their audience and even helped drive wider changes in SPANA's visual identity.

SPANA