Case Study: Royal Surrey NHS Foundation Trust strengthens identity and engagement with Door 22 Creative

Royal Surrey NHS Foundation Trust builds a unified brand across five strategic spearheads with Door 22 Creative

Royal Surrey NHS Foundation Trust needed to improve its communication, engagement, and marketing effectiveness both internally and externally. Their challenge was to create a clear identity and sense of belonging for staff and the community. Door 22 Creative was enlisted to develop a new brand to meet this need.

Door 22 Creative developed a comprehensive branding solution, including a new identity centered on a crown mark to represent the Trust's five strategic spearheads and a new strapline. They established a solid brand hierarchy and provided full brand guidelines and a toolkit to create a joined-up, cohesive message across all services. The solution also included a successful launch recruitment campaign, ultimately providing reassurance and creating a sense of pride and ownership.

Royal Surrey NHS Foundation Trust