Case Study: Rethink Mental Illness boosts fundraising event engagement with Door 22 Creative’s Walky Talky branding

Rethink launches Walky Talky 5k fundraising event with Door 22 Creative

Rethink Mental Illness, a charity supporting those affected by mental illness, needed to create its first own branded mass participation fundraising event. The challenge for vendor Door 22 Creative was to develop an accessible event concept and identity that would resonate with the charity's audience, align with its values, and have the potential to become a national fixture.

Door 22 Creative developed the "Walky Talky" concept, a 5k walking event designed to encourage talking and listening to support mental health. The vendor created the event name, full brand identity, guidelines, a microsite, and a suite of promotional materials. A representative from the charity confirmed they loved the final designs and stated there was no doubt the work would massively boost the event's success.

Rethink