Case Study: London Playing Fields Foundation boosts its digital presence with a website refresh from Door 22 Creative

London Playing Fields Foundation reaches 200,000 people a year with Door 22 Creative

Door 22 Creative partnered with the London Playing Fields Foundation (LPFF), a charity managing seven playing fields across London. The customer needed a website redesign to position itself as the leading charity for playing fields in the capital, supporting a new communications and business strategy. Their challenge was to move beyond being seen just as a pitch provider and to better promote their key messages and values.

The solution from Door 22 Creative involved a comprehensive website refresh, including an audit, user journey analysis, and new information architecture. They restructured the site around LPFF's three pillars—protection, provision, and promotion—and enhanced visibility for social inclusion projects and income streams like facility bookings. The new design, incorporating strong branding and community media, made ground booking and online donations easier, creating clear calls to action. The vendor's work successfully built a more engaging platform to raise LPFF's profile and grow its supporter database.

London Playing Fields Foundation