Case Study: Jo’s Cervical Cancer Trust raises cervical screening awareness with Door 22 Creative

Jo’s Cervical Cancer Trust runs a two-week London Underground campaign with Door 22 Creative

Jo’s Cervical Cancer Trust needed to create an impactful awareness campaign to encourage women to book timely cervical screenings. They partnered with the design agency Door 22 Creative to develop a campaign for Cervical Screening Awareness Week that would run across the London Underground network.

Door 22 Creative developed a highly recognizable campaign that repurposed the iconic London Underground phrase "Mind the Gap." The solution reminded women not to leave a gap between their screening invitation and their appointment. The campaign ran for two weeks across the tube network. Door 22 Creative successfully delivered a bold and effective design that met the client's brief.

Jo’s Cervical Cancer Trust