Case Study: Jo’s Cervical Cancer Trust boosts cervical cancer prevention awareness with Door 22 Creative

Jo’s Cervical Cancer Trust reaches 44 million people in 2 days with Door 22 Creative

Door 22 Creative developed a campaign for Jo’s Cervical Cancer Trust, the UK's leading cervical cancer charity. The challenge was to create a strong visual campaign to champion Cervical Cancer Prevention Week and support their digital #SmearForSmear selfie initiative, with posters to be distributed nationwide in washrooms.

The solution from Door 22 Creative featured a personal message written in lipstick across a mirror, stating that cervical cancer is preventable and urging participation. They provided campaign design, photography, posters, and social media assets. The results were significant, with the campaign reaching 109.3 million people on Twitter in one week and increasing charity website traffic by 41%. It won Communications Campaign of the Year at the Third Sector Awards and continues as an annual campaign.

Jo’s Cervical Cancer Trust