Case Study: Freedom from Torture refreshes its brand for greater flexibility and compassion with Door 22 Creative

Freedom from Torture refreshes its brand after 6 years with Door 22 Creative

Freedom from Torture, a torture survivors' charity, faced the challenge of refining its six-year-old brand identity. The original visual system needed to evolve to address feedback from internal teams, provide more flexibility for communications, and better represent survivors. They partnered with Door 22 Creative for a strategic brand refresh.

Door 22 Creative refined the charity's typography and expanded its color palette and graphic assets with new textures to create a more compassionate and versatile system. The vendor also delivered enhanced brand guidelines and a special 40th Anniversary identity. The result was a more flexible and authentic brand system that gives Freedom from Torture's teams the confidence to create compelling communications across all their work.

Freedom from Torture