Case Study: EngineeringUK inspires future STEM careers with Door 22 Creative’s strategic rebrand

EngineeringUK refreshes brand across 9 guideline pages with Door 22 Creative

Door 22 Creative was engaged by EngineeringUK, a not-for-profit organization working to inspire young people into STEM careers. The challenge was to strategically refresh their visual identity for the corporate engineering community, ensuring it better reflected their mission while remaining recognizable to long-term stakeholders. They needed a brand that could communicate both problem-solving and inclusivity.

The solution by Door 22 Creative was a comprehensive brand development centered on a "puzzle" concept, symbolizing engineering problem-solving and individual potential. They delivered a new visual identity, strapline, vibrant toolkit of brand assets and patterns, and full brand guidelines. The result was a confident, approachable repositioning for EngineeringUK, enabling the refreshed identity to be effectively implemented across all materials from school engagement to sector advocacy, furthering their mission to reach a more diverse youth audience.

EngineeringUK