Case Study: Carers UK celebrates carers with a new awards identity from Door 22 Creative

Carers UK marks 60th anniversary with Door 22 Creative

Carers UK, a charity supporting unpaid carers, faced the challenge of creating a prestigious and celebratory logo for its new annual awards programme marking its 60th anniversary. The logo needed to visually harmonize with their existing brand marks, add clarity to a busy brand story, and be versatile for use across various materials. They engaged the vendor Door 22 Creative for branding services to develop this awards identity.

Door 22 Creative designed a logo with bespoke ribbon-like lettering and a constellation of stars to represent celebration and the many forms of caring. They delivered a full visual identity, including a versatile roundel logo, secondary assets for winners and nominees, and a suite of confetti graphics. The result was an elegant and celebratory identity that balanced joy with respect for the ongoing mission, successfully marking the importance of the event without overpowering Carers UK's core brand. The client praised Door 22 for being responsive, reliable, and for delivering high-quality work that instinctively understood the brief.

Carers UK