Case Study: Genevity+ achieves global U.S. expansion and compliant international growth with doola

How doola Helped Justina Ko Build Genevity+ Into a Global Wellness Brand

The customer, Genevity, is a wellness brand that faced significant operational hurdles when expanding its e-commerce business from Australia into the United States market. Founder Justina Ko needed to navigate the complex U.S. legal, tax, and compliance framework to operate confidently and grow the brand globally.

doola provided the solution by handling all aspects of U.S. business formation and ongoing compliance for Genevity. This support allowed the founder to seamlessly establish a legal U.S. entity from abroad. As a result, doola gave Genevity the operational backbone and confidence to scale efficiently, enabling the brand to successfully enter the U.S. market and position itself for global success.

Genevity

Justina Ko

Founder