DOOH.Com
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Case Study: Universal Pictures International transforms iconic buildings into cinematic canvases with DOOH.com
A DOOH.Com Case Study
Universal Pictures International turns 2 iconic buildings into cinematic canvases with DOOH.Com
The customer, Universal Pictures International, partnered with vendor DOOH.Com to create a landmark outdoor advertising campaign for the film "Michael." The challenge was to move beyond traditional digital out-of-home (DOOH) screens and deliver a launch moment that matched the global scale and legacy of Michael Jackson in a truly innovative way.
DOOH.Com implemented its 'Glow Up' product to transform the facades of two iconic European buildings into programmable media platforms. Using thousands of precision-controlled LED nodes, the vendor created synchronized motion content and choreographed lighting sequences that brought key eras of Michael Jackson's career to life. This first-of-its-kind architectural LED execution turned the buildings in Berlin and Milan into immersive canvases, creating a powerful city-wide spectacle and demonstrating how DOOH can evolve into a platform for culturally significant experiences.
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