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Case Study: Universal Pictures International brings Toothless to life with DOOH.com
A DOOH.Com Case Study
Universal Pictures International launches a world-first hologram activation with DOOH.Com
Universal Pictures International sought to create a memorable and socially-driven pre-launch event for the 2025 live-action "How to Train Your Dragon" film. The challenge was to transform a VIP gala in São Paulo into an immersive spectacle that would generate significant excitement ahead of the global release. To achieve this, they partnered with vendor DOOH.com to utilize cutting-edge digital out-of-home and projection technology.
DOOH.com implemented a world-first activation using Hologauze® projection technology to create true-to-scale 3D holograms of the film's dragons, which soared above the event's guests. This immersive solution, developed in collaboration with Universal Pictures International and other partners, successfully blurred the lines between fantasy and reality, captivating the star-studded audience and generating tremendous excitement for the film's upcoming launch. The result was an unforgettable cinematic moment that elevated storytelling beyond traditional screens.
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