Case Study: Tesco Mobile boosts summer travel engagement with DOOH.Com live-flight DOOH campaign

Tesco Mobile launches live flight-data campaign in 3 weeks with DOOH.Com

The customer Tesco Mobile partnered with the vendor DOOH.Com on a digital out-of-home (DOOH) campaign. The challenge was to creatively highlight the benefit of their no EU roaming fees and create a sense of FOMO (fear of missing out) among potential customers during the summer travel season.

DOOH.Com implemented a dynamic solution that integrated live flight data via airport APIs. Their campaign displayed real-time countdowns to flight departures in UK airports along with tailored messages for specific destinations, reminding travelers of the social connections they would miss without Tesco Mobile's roaming offer. This innovative approach by DOOH.Com was the first of its kind to utilize live flight information, creating highly relevant and engaging content for the audience.

Tesco Mobile