Case Study: P&O Cruises brings holiday magic to commuters with DOOH.Com

P&O Cruises launches a multi-location DOOH campaign with DOOH.Com

The customer P&O Cruises partnered with the vendor DOOH.Com on a digital out-of-home (DOOH) campaign. Their challenge was to bring the immersive magic of an ocean cruise holiday directly to potential customers and effectively communicate the "Holiday Like Never Before" promise.

DOOH.Com implemented a multi-faceted solution using programmatically bought 3D creatives and dynamic digital OOH activations. This included an immersive 3D underwater spectacle at Waterloo station and a nationwide campaign that used real-time API feeds to display live ship locations and destination weather. The vendor DOOH.Com successfully created a highly impactful and resonant campaign that stopped commuters in their tracks and transported them to sunnier climates.

P&O Cruises