Case Study: Facebook creates family connections through OOH with DOOH.Com

Facebook connects Bournemouth grandparents with Portal using DOOH.com, reaching 45 participants in 2 days

The customer Facebook faced the challenge of raising awareness for its Portal devices among a key demographic in Bournemouth, where 70% of residents are grandparents who often see their grandchildren infrequently. The vendor DOOH.Com implemented a digital out-of-home (OOH) campaign to demonstrate how Portal could help combat isolation by facilitating family connections.

DOOH.Com created a highly personalized OOH solution, which included a modified screen in the town center that allowed people to call loved ones directly via Portal. These live calls were broadcast to showcase the product's ease of use. The vendor also built a bespoke activation area on the seafront, which hosted 45 participants and generated unique content. The campaign successfully created emotional connections and was extended into a national multi-channel campaign.

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