Case Study: Ubix boosts mask customization and sales with Doogma's Magic Designer

Ubix Makes Masking Up a Trendy Proposition

Ubix, a retailer, identified a trend of face masks evolving into fashion accessories and sought to capitalize on this by offering a highly customizable product to meet consumer demand for self-expression. To achieve this, they partnered with the vendor Doogma and implemented its DZine1 platform.

Using Doogma's "Magic Designer" solution, Ubix created a tool that allows customers to upload images and see their custom designs rendered in real-time on various mask styles. This visual customization capability simplified the selection process and increased customer confidence. For Ubix, the results included increased sales, greater profit margins through premium pricing, and the valuable ability to spot new consumer trends.

Ubix