Case Study: Sour Patch Kids creates a new personalized snack revenue stream with Doogma

Mix and Match from Sour Patch Kids Hits the Sweet Spot

Sour Patch Kids, a beloved candy brand owned by Mondelēz International, was driven by a mission to empower people to snack right. The brand sought a new way to allow customers to create the perfect snack for any occasion, moving beyond its successful cinema presence to become a staple for celebrations and parties. To achieve this, they partnered with the vendor Doogma to develop a personalized online experience.

Powered by Doogma, the solution was the "Make My Mix" platform, an online visual customization tool. This service enables users to select their own combination of flavors and packaging, with each choice represented graphically for a fun experience. The implementation by Doogma created a brand-new revenue stream for Sour Patch Kids. The high demand confirmed consumers are willing to pay a premium for customized products, successfully hitting a sweet spot for the customer.

Sour Patch Kids