Case Study: Boy Scouts of America boosts uniform order sizes and reduces cart abandonment with Doogma Designer

Boy Scouts of America - Customer Case Study

The Boy Scouts of America needed to simplify the long and complex process of ordering uniforms and accessories for their scouts. They partnered with Doogma to create a new online shopping experience tailored to the specific needs of their pack leaders.

Doogma implemented its Doogma Designer, an interactive uniform builder that uses visual bundling. This solution allows customers to easily assemble complete, personalized uniforms, which dramatically increased order sizes and reduced cart abandonment rates for the BSA.

Boy Scouts of America