Case Study: Boy Scouts of America achieves higher conversions with Doogma product bundling

Boy Scouts of America boosts orders and cuts cart abandonment with Doogma

The Boy Scouts of America faced a challenge in simplifying the complex online shopping experience for pack leaders purchasing customized uniforms and accessories. They partnered with the vendor Doogma, utilizing the Doogma Designer product bundling and customization technology to address this issue.

Doogma's solution was an interactive uniform builder that allowed users to visually mix and match items into a bundle for their cart. This implementation, which featured photorealistic imagery, led to larger order sizes and a reduction in cart abandonment rates for the Boy Scouts of America. The results included an improved customer experience and increased conversions.

Boy Scouts of America