Case Study: A1 American boosts customer engagement and conversions with Doogma Designer

A1 American - Customer Case Study

A-1 American, a long-standing producer of textiles for the hospitality industry, sought a way to simplify supply solutions and allow customers to design custom bed linens that match their property's specific aesthetics. To help customers visualize products and achieve their desired look, they partnered with vendor Doogma and implemented the Doogma Designer™ interactive tool.

The solution from Doogma was an e-commerce bed designer that lets customers visually mix and match components like bed skirts and top covers, seeing changes reflected in real-time. This gave customers confidence in their designs and a sense of ownership. As a result, Doogma helped A-1 American increase conversion rates, boost the number of items purchased per order, and significantly increase customer engagement on their website.

A1 American