Case Study: Freshly Cosmetics boosts search conversions with Doofinder

With Doofinder, 1 in 5 people who searches in the store makes a purchase

Freshly Cosmetics, a leader in natural and sustainable cosmetics, found the user experience and results from their eCommerce platform's default search engine were underperforming and not meeting their expectations. To address this challenge, they implemented a custom search layer solution from the vendor Doofinder.

By deploying Doofinder's search technology, Freshly Cosmetics was able to offer significantly improved and more relevant search results that aligned with their brand's unique design. The vendor's solution led to impressive results: search engine use tripled, the bounce rate decreased by 42%, and page views increased by 47%. Most notably, the conversion rate for their search engine reached nearly 20%, meaning one in five searches resulted in a purchase.

Freshly Cosmetics

Marc Rodríguez

Digital Product Manager