Case Study: Prénatal boosts eCommerce UX and conversion with Doofinder

Prénatal - Customer Case Study

Prénatal, an Italian company specializing in childcare products and children's fashion, needed a smart search engine for its WooCommerce store. The platform's default site search delivered irrelevant results and was slow, creating a poor user experience that hindered their online business.

Doofinder implemented its search solution with features like categories, boosting rules, and redirections. This significantly improved the user experience and led to measurable results for Prénatal, including a 24% increase in post-search conversion rates and a 50% click-through rate on search results. The vendor's solution proved especially critical as 74% of the site's searches come from mobile devices.

Prénatal

Davide Rampinelli

eCommerce Manager