Case Study: Planeta Huerto boosts search performance and conversion with Doofinder

Planeta Huerto - Customer Case Study

Planeta Huerto, a leading Spanish eCommerce site for healthy and sustainable products, faced a challenge with its search functionality, lacking control over search criteria and navigation. They partnered with Doofinder to implement a search solution via a headless API integration to improve their customer experience.

Doofinder implemented its API-first solution, providing a personalized Fullscreen search layer that instantly indexes catalog changes. This gave Planeta Huerto clear facet navigation and sorting, dramatically improving search results. The solution from Doofinder delivered significant results, including a 21% conversion rate, a 54% click-through rate on searches, and a "no results found" rate of just 0.2%, far below the industry average.

Planeta Huerto

Noelia Llorens

Chief Marketing Officer