Case Study: Hookain boosts search-driven conversions with Doofinder

Mastering Online Search Efficiency Insights from Hookain’s Strategy

Hookain, a leader in Germany's online shisha and tobacco market, faced the challenge of standing out in a competitive billion-dollar industry. Their existing website search was bland and restrictive, failing to provide the dynamic and immersive experience needed to navigate their extensive product catalog. Seeking a superior solution, they turned to a free trial of the Doofinder search and discovery service.

By implementing Doofinder's customizable search solution, which included intuitive visual filters for flavors and prioritized in-house products, Hookain dramatically improved the user experience. The results were significant: their search conversion rate jumped from 3% to 10%, a 233% increase, and the click-through rate rose from 50% to 80%. Doofinder also enabled effective marketing campaigns and reduced customer support requests by making all site content easily searchable.

Hookain

Mert Orman

Hookain