Case Study: Flying Spares achieves faster, more accurate B2B search with Doofinder

Flying Spares boosts conversion rate by 16% with Doofinder

Flying Spares, a trusted supplier of Rolls-Royce and Bentley parts since 1946, faced a challenge with their Magento site's search function. Their large catalog of over 250,000 parts resulted in slow and inaccurate search results, which was particularly problematic for B2B customers searching by specific part numbers. They partnered with their eCommerce agency and the vendor Doofinder to implement its Search & Discovery solution.

The solution from Doofinder utilized features like synonyms, boosting rules, and filtering options to create a fast and accurate search experience. This implementation led to a significant improvement, with Flying Spares reporting a 16% increase in their conversion rate. The enhanced search functionality also encouraged greater user engagement with the search bar and improved the overall customer experience on their site.

Flying Spares