Case Study: Erkmann achieves personalized search and higher conversions with Doofinder AI

Erkmann - Customer Case Study

The customer, a long-established e-commerce company in the home decor sector, sought to enhance its online shopping experience. To provide a more personalized and effective site search for its users, the company implemented the AI-powered search layer from Doofinder.

Doofinder's solution involved a personalized search function that learns from individual user behavior in real time, adapting results without needing historical data. This led to a more tailored customer journey and significant improvements for the company, including a 42.1% click-through rate, an 18% increase in conversion rate, and over 1.5% more time spent on the site.

Erkmann

Tina Keßler

Erkmann