Case Study: Kölle-Zoo boosts conversion and search relevance with Doofinder

Enhancing Pet Supply Retail with Advanced Search Analytics at Kölle Zoo

Kölle-Zoo GmbH, a major German and Austrian pet supply store, faced challenges with an ineffective and non-customizable search function on its Shopware 6 platform. Needing to improve the online experience as it expanded its market, the company sought an innovative search solution and turned to Doofinder for its advanced search and discovery service.

By implementing Doofinder, Kölle-Zoo gained a highly customizable and seamless search integration. The solution included features like semantic search, personalization, and guided navigation, which led to a 10% increase in desktop conversion rates, a 25% increase in mobile conversion rates, and a 10-15% rise in average order value, significantly enhancing user engagement and sales.

Kölle-Zoo GmbH

Tobias Walter

Kölle Zoo