Case Study: Star Health and Allied Insurance Co Ltd modernizes its customer and agent experience with Doodleblue Innovation

Star Health and Allied Insurance Co Ltd boosts user retention 45% with Doodleblue Innovation

Star Health and Allied Insurance Co Ltd, a major Indian health insurer, wanted to modernize its customer and agent applications with a trendy design and intuitive user experience to break away from standard insurance designs. They partnered with the vendor doodleblue for UI & UX design and mobile engineering services to create a seamless mobile app and establish a more friendly and approachable brand image.

doodleblue addressed this by developing updated customer and agent apps and portals, using technologies like Kotlin, Swift, and React.js. The solution included features such as insurance coverage updates, wellness tips, and hospital locators for customers, as well as tracking tools and premium calculators for agents. The vendor's work resulted in significant measurable impacts for Star Health, including a 45% increase in user retention and a 30% rise in customer acquisition.

Star Health and Allied Insurance Co Ltd