Case Study: Roundups boosts micro-investing downloads with Doodleblue Innovation

Roundups boosts downloads 250% with Doodleblue Innovation

Roundups, a micro-investing platform, sought to simplify investments for new and young investors by automatically turning spare change from online purchases into mutual funds. Their challenge was to build an app that supported this vision, requiring comprehensive market research, strategic UI/UX design, and development. They partnered with doodleblue for app development, UX & UI design thinking, and product strategy.

doodleblue developed the app using React Native and Node.js, ensuring scalability and a seamless user experience through extensive QA testing. They also provided strategic marketing inputs for user acquisition. The solution delivered significant results for Roundups, including a 250% increase in downloads and a 40% increase in conversions. The client praised doodleblue for the exceptional design and the positive reception of the final product.

Roundups