Case Study: Mobily boosts app retention and engagement with Doodleblue Innovation

Mobily boosts user retention by 45% with Doodleblue Innovation

Mobily, a major mobile network operator in Saudi Arabia, faced the challenge of stabilizing and revamping its legacy mobile application to match its rapidly growing subscriber base and operational scale. To address this, they partnered with the vendor, Doodleblue Innovation, for UX strategy and mobile engineering services.

Doodleblue's solution involved a comprehensive approach including a competitive analysis, heuristic evaluations, and a code audit. They implemented server-side improvements, established new design principles for better usability, and created streamlined software documentation. As a result of this work with Doodleblue, Mobily saw significant measurable improvements, including a 45% increase in user retention, a 33% boost in efficiency, and a 40% rise in app downloads.

Mobily