Case Study: Bijlipay achieves faster merchant onboarding with Doodleblue Innovation

Bijlipay boosts process efficiency by 27% with Doodleblue Innovation

Bijlipay, a Chennai-based payment solution provider, faced a significant challenge with its manual merchant onboarding process. Merchants were required to visit the Bijlipay office in person to submit documents, a time-consuming procedure that took over three days and involved extensive follow-up, creating a burden for both the merchants and the Bijlipay staff. The vendor, doodleblue, was engaged to address this inefficiency.

doodleblue developed a mobile application that digitized the entire registration and verification process. The solution allowed merchants to upload documents directly through the app and included features like an access control list, document grouping, and the ability for executives to add comments and analyze data. This new digital process led to impressive results, including a 25% increase in user retention, a 27% improvement in process efficiency, and a 20% growth in downloads for Bijlipay.

Bijlipay