Doodle
13 Case Studies
A Doodle Case Study
Lullabot, a content strategy and design firm led by Creative Director Jared Ponchot, faced recurring scheduling challenges for product development—especially recruiting and booking many short UX tests across a fully remote team. To streamline recruitment and user interviews they adopted Doodle, using features like Doodle 1:1 and Doodle group polls to coordinate multiple one‑on‑one meetings and external collaborators.
Doodle let Lullabot offer many time slots at once (you can schedule up to 100 meetings in the time it takes to set one), remove chosen slots automatically, and sync bookings across calendar systems, removing manual coordination. By using Doodle, Lullabot scheduled roughly 15–16 interviews across a two‑week period with far less admin, kept distributed team members and externals in sync, and reduced meeting busywork—resulting in smoother UX research and more efficient product development.
Jared Ponchot
Creative Director