Case Study: Flick Electric Co. strengthens values-driven recruiting and onboarding with Donut

Why Your Company Values are a Competitive Advantage for Recruiting

Flick Electric Co., a New Zealand-based power company, was growing from a startup into an SMB and needed an onboarding approach that would help new hires quickly understand and live the company’s values of fairness, honesty, and transparency. They wanted those values to be central from recruiting through onboarding so employees could connect their work to Flick’s mission from day one.

To support this, Flick Electric Co. used Donut’s buddy pairing system alongside its onboarding checklist to automatically match new hires with a buddy in Slack and encourage cross-team connections. Donut helped make onboarding more collaborative and welcoming, while giving employees early exposure to the company culture and customer experience; Flick reported that it worked well as one of the first formal parts of onboarding, though no specific quantitative results were provided.

Flick Electric Co.

Maeve Jones

Legal Counsel