Case Study: Rockefeller Foundation boosts anniversary recognition and employee belonging with Donut

Rockefeller Foundation boosts anniversary recognition with Donut

The Rockefeller Foundation, as highlighted by its president Judith Rodin, faced the universal organizational challenge of maintaining employee engagement, connection, and retention over time. They partnered with the vendor Donut to implement a more effective employee anniversary recognition program.

Donut's solution facilitated personalized and public recognition for employee anniversaries, primarily through Slack integrations. This included automated congratulatory messages in public channels and from the CEO, as well as care packages for remote employees. The program successfully reinforced company values, sparked meaningful reflection among employees, and created a renewed sense of belonging. While specific metrics for the Foundation are not provided, the case study cites a Maritz report that found companies with such milestone programs retained employees for an average of two years longer, with years of service awards being more correlated with tenure than any other employee benefit.

Rockefeller Foundation