Case Study: Qualtrics improves employee onboarding engagement and retention with Donut

Qualtrics improves onboarding with Donut as 60% of HR leaders deprioritize it

Qualtrics, a major experience management software company, faced a significant employee retention challenge linked to its onboarding process. The company's HR leaders reported that nearly 60% of them did not prioritize onboarding, which was contributing to new hires feeling disengaged and making early decisions to leave. This was a critical issue as 86% of new hires decide within their first 90 days whether to stay at a company.

To address this, Qualtrics partnered with Donut and leveraged its Journeys product to automate and improve its employee onboarding program. The solution focused on creating a structured, supportive experience across preboarding, orientation, and ongoing training stages. By implementing Donut's technology, Qualtrics made its processes more efficient and engaging, which helped new hires feel more connected and supported. This investment in a stronger onboarding process through Donut was fundamental to boosting engagement, driving productivity, and reducing the high costs associated with employee turnover.

Qualtrics