Case Study: POP creates a customized onboarding experience with Donut

POP cuts contractor onboarding to 48 hours with Donut

POP, a digital marketing agency, faced the challenge of creating an effective onboarding process for its mix of over 100 full-time employees and contractors. A generic, one-size-fits-all approach was insufficient, especially for contractors who needed to ramp up and contribute within 48 hours. The company turned to Donut to help automate and customize this critical experience.

Using Donut, POP implemented a highly tailored onboarding solution. They created role-specific paths, automating task-based reminders to quickly provide contractors with essential information. The platform also allowed them to incorporate cultural elements and send just-in-time prompts, such as performance review notifications at the two-month mark. This resulted in a more positive and consistent experience, saving several hours a week on manual checklists and reducing redundant emails for managers.

POP