Case Study: InVision builds stronger remote culture with Donut

InVision scales culture beyond 50 employees with Donut

InVision, a fully remote company, faced the challenge of scaling its authentic culture and strengthening interpersonal relationships as it grew beyond 50 employees. To prevent the natural degradation of connections that occurs in distributed teams, they partnered with Donut to find new ways to build and reinforce cultural rituals in a digital workspace.

The solution involved implementing a mix of emergent and explicit rituals, many facilitated through Slack and Donut's products like Donut Watercooler and cross-team coffees. This included creating hobby channels for organic connection and a formal onboarding program to deputize new hires in scaling culture. While some experiments like an open Zoom call didn't take root, others evolved successfully, such as an async Q&A forum that became a live session after All Hands meetings. Donut helped InVision foster a more human and connected workplace, leading to strengthened values of openness and trust across the entire organization.

InVision